| 1 |
Conference |
Presenter |
National conference on business opportunities and challenges to entrepreneurship. |
Understanding the Consumer Disposable behaviour in the Fashion and apparel industry for the Gen Z population |
16/04/2024 |
M.A.M B School |
National |
| 2 |
Conference |
Presenter |
National conference on business opportunities and challenges to entreprenuership. |
Investigating the role of brand communication in creating memorable brand experiences in the FMCG Sector |
16/04/2024 |
M.A.M Business School |
National |
| 3 |
Conference |
Presenter |
National conference on business opportunities and challenges to entreprenuership. |
Understanding the consumer switch to eco-friendly packaging of Indian Namkeens among Indian Gen Z Consumers. |
16/04/2024 |
M.A.M Business School |
National |
| 4 |
Conference |
Presenter |
National conference on business opportunities and challenges to Entreprenuership. |
Understanding the Impact of Influencer Marketer Characteristics on Consumer Purchase Intention of Gadgets in Instagram |
16/04/2024 |
M.A.M Business School |
National |
| 5 |
Conference |
Presenter |
National conference on business opportunities and challenges to Entrepreneurship. |
Impact of Social Media Marketing on Consumer Buying Behaviour for mobile and electronics products in India |
16/04/2024 |
M.A.M Business School |
National |
| 6 |
Conference |
Presenter |
National conference on business opportunities and challenges to entreprenuership. |
Understanding the Impact of Promotional Push Notifications of Grocery Shopping APPS on Consumer Purchase Intention. |
16/04/2024 |
M.A.M Business School |
National |
| 7 |
Conference |
Presenter |
14th National Conference on Contemporary Issues in Business, Governance & Innovation (NACCMAR -2023) |
Factors influencing the actual usage of container
shipping e-commerce platform: An application of TAM |
23/06/2023 |
Christ University |
National |
| 8 |
Conference |
Presenter |
International Conference on Sustainable Business Practices and Innovative Models-2023 |
The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community |
23/03/2023 |
Christ University |
International |
| 9 |
Conference |
Presenter |
International Conference on Sustainable Business Practices and Innovative Models-2023". |
Towards Examining the link between workplace spirituality and workplace agility: Banking Industry |
23/03/2023 |
Christ University |
International |
| 10 |
Conference |
Presenter |
10th International Conference on recent engineering and technology 2020 |
Personality and Psychological Predictors of Instagram personalized ad avoidance |
21/06/2020 |
Organisation of science and innovative engineering and technology (OSIET) India |
International |
| 11 |
Conference |
Presenter |
National Conference on Marketing & Sustainable Development |
Antecedents and Consequences of customer reactance towards social and digital media marketing |
13/10/2017 |
Annamacharya Institute of technology and sciences |
National |
| 12 |
Conference |
Presenter |
National Conference on Marketing and Sustainable Development |
Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands |
13/10/2017 |
Annamarcharya Institue of Technology and sciences |
National |
| 13 |
Conference |
Presenter |
International Conference on Lifting up the Next Generation Women to meet cross cultural challenges |
Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability |
08/03/2017 |
Auxilium college, India. |
International |
| 14 |
Conference |
Presenter |
10th NASMEI CONFERENCE 2016 an International conference on Marketing |
The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users |
23/12/2016 |
Great Lakes |
International |
| 15 |
Conference |
Presenter |
National Conference on Leveraging Social Media for Success in the 21st Century Society |
Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)? |
10/12/2016 |
VIT University |
National |
| 16 |
Conference |
Presenter |
National Conference On Management and business opportunities in the present competitive scenario |
Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising |
03/12/2016 |
VIT University |
National |
| 17 |
Conference |
Presenter |
International Conference On Science, Engineering and Technology (SET), VIT Business School, VIT University, India. |
Antecedents of customer attitude and purchase intention towards private label food brands |
07/11/2016 |
VIT Univesity |
International |
